Theo Launchpad

1. Choose Launchpad — open the chat mode selector and pick Launchpadunder Build. A short welcome animation plays: "Welcome to Theo Launchpad. Let's build your next brand."

2. Start or resume — start a new project or pick up where you left off. Each project keeps all of its steps together.

3. Work one step at a time — the workspace shows big friendly cards for each step, with the next one highlighted. Tap a card to open a focused chat where Theo helps you build just that piece.

4. Everything feeds forward — the logo and brand you create early on flow into your pitch deck and video ads later, so your company stays consistent.

Each step opens its own focused chat with Theo. Theo greets you with a concrete starting point so you never face a blank page, then guides you one small decision at a time. When the result looks right, mark the step done and move on — your progress shows at the top of the workspace.

Everything stays plain-language. You never have to pick a model, tool, or engine — Theo handles all of that behind the scenes so you can focus on your company.

Smart select— tap the part of your logo you want to change (a word, the icon) and the Studio outlines exactly what it picked with a glowing marquee — right down to the actual letters. Then describe the change ("make this navy") and only that part changes. If it can't outline something precisely, it'll say so — just tap again or switch to Select area.

Select area — prefer to be exact? Switch to Select area and drag a box over the spot yourself. Everything outside the box stays the same.

Or change the whole logo— clear your selection and just describe what you want ("make the icon bigger", "add a subtle gradient").

Quick nudges— one-tap Color and Style chips (Bolder, Rounded, Minimal, Playful, Elegant) drop a suggestion into your instruction so you don't have to find the words.

Flip through versions — every edit becomes a version in the filmstrip at the bottom. Tap any version to jump back to it.

Compare before & after — drag the divider to see exactly what changed between a version and the one it came from.

Save & use — saves the version to your project and makes it your main logo, so it flows into your pitch deck and video ads automatically.

Flip through it— swipe or use the arrows to page through your cover, logo, colors, fonts, voice, and do's & don'ts, like a real brand booklet.

Don't like something? Tap it — change a color with a swatch, pick a different font from the dropdown, or rewrite a line. Your changes show on the page right away.

Real brand imagery— your cover and the "In use" page fill in with on-brand imagery generated from your colors, so the book looks finished instead of empty.

Your whole logo set— the Logo page shows your wordmark, icon, favicon, and one-color versions, plus how the favicon looks tiny. Don't have a set yet? Create it right from the editor.

Do's & don'ts for your voice — the Voice & Tone page shows how to sound, and how not to, at a glance.

Regenerate from your logo— want a fresh take? One tap rebuilds the whole look. Tell Theo what to change ("make it warmer", "more playful") to steer it, or just hit Surprise me.

View it full screen — open the book big and flip through the whole thing like a real booklet.

Download your brand book — when it looks right, download a polished PDF brand book you can hand to anyone.

Share a link — tap Share to get an instant link anyone can open to view your brand book — no account needed.

1. Pick a design — browse a gallery of ready-made looks (SaaS, portfolio, online store, restaurant, and more) and choose the one that feels right. Filter by type to find it faster.

2. Answer a few questions — tell Theo how lively it should feel, the tone, light or dark, which sections you want, and what your main button should say. There are no wrong answers.

3. Theo builds it with your brand — your logo, colors, and fonts are used automatically, so it looks like YOUR site from the first build, not a generic template.

4. Preview & keep editing— watch the site come together in a live preview. When it's ready, tap Open in Code Canvas to fine-tune anything in the full editor. Want a different look? Start over and pick another design.

1. Set the direction— tell Theo who you're presenting to (investors, customers, partners), the one thing they should remember, and how long the deck should be. Everything has a sensible default, so you can click straight through.

2. Pick a look — your brand look is already built from your logo and brand book and is selected for you. Prefer something else? Choose a clean theme, pick which of your logos goes on the deck (or none), and set the slide visual style.

3. Review — a quick recap of your brand, audience, length, and look, with one Build my pitch deck button.

4. Theo builds it with your brand— your logo, colors, and fonts are applied automatically so the deck looks like YOUR company from the first draft. When it's ready, your deck opens in the editor where you can refine any slide.

Open larger — click any logo or mockup to view it full-screen, then copy or download it right there.

Use as logo— make any saved version your project's main logo (the one that feeds your pitch deck and video ads).

Fine-tune — reopen any saved logo straight into the Logo Studio to keep refining it.

Download all — grab one tidy .zip with your logos, logo pack, social profiles, and mockups sorted into folders — your ready-to-use brand kit.

Remove— clear out anything you don't need to keep your shelf tidy.

See what you'll get first— tapping Create my logo set opens a quick preview that shows your current logo plus every version Theo will make, each with a plain-language note on what it's for. Hit Create my set when it looks right.

Wordmark— just your name, in your logo's style. Icon mark — just the symbol. Favicon — a tiny square that stays legible. Black and White — one-color versions for any background.

Regenerate just one— like the set but want one version tweaked? Tap the wand under any logo-pack item to re-roll it, or describe what to change ("make the wordmark wider", "more contrast") and only that one is remade — the rest stay put.

Each variation is its own asset you can open large, download, or set as your main logo. Re-create the set any time after you change your logo.

See what you'll get first— tapping Create my social set opens a quick preview of your logo plus every profile asset Theo will make, each with a plain-language note on what it's for. Hit Create my set when it looks right.

One profile picture, every platform — a clean, round-safe avatar that works for Facebook, Instagram, LinkedIn, X, TikTok, and YouTube. Plus the profile banners that differ per platform: Facebook cover, LinkedIn banner, X header, and YouTube channel art.

Downloads at the right size— each asset downloads at that platform's exact recommended dimensions, so it drops straight into your profile with no cropping.

Regenerate just one— like the set but want one tweaked? Tap the wand under any social asset to re-roll it, or describe what to change ("more blue", "bigger logo") and only that one is remade — the rest stay put.

Pick presets — billboard, business card, coffee mug, t-shirt, hoodie, cap, tote bag, water bottle, stickers, laptop, packaging, poster, storefront sign, van wrap, app icon, or social profile. Choose as many as you like.

Describe your own— not on the list? Type any product ("skateboard deck", "wine label", "gym bag") and Theo mocks your logo onto it with the same photo-real quality. Add as many as you like alongside the presets.

See it, then choose — your mockups appear in a tidy collage that fits tall and wide shots together with no awkward gaps. Open any one large, download a high-quality copy, and tick the ones you want to keep.

Save to assets— the mockups you keep are added to your Brand assets, ready for the "Download all" bundle.